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MBAD6204/6294: CleanTech and Marketing Strategy: The Swedish Experience (Consulting Course)

Sweden is on the cutting edge of clean technology. Many years of concerted efforts have assisted the development of a strong industry, and many new and exciting product concepts have emerged. Some of these have been commercialized and introduced to overseas markets such as the US. Due to the dynamic changes in the US “green” climate. i.e., consumer attitudes towards green products and policy supporting green innovation and technology, the US market currently presents an interesting opportunity for Swedish CleanTech companies. Student consulting teams will be working with Swedish CleanTech companies interested in US market entry or expansion. The final deliverables are a written report and an oral presentation to the client.

Read the student testimonials by clicking here.

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