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MBAD6290: Healthcare and Marketing Strategy: The Swedish Experience (Consulting Course)

Sweden boasts an efficient and cost effective approach to healthcare, with a strong public-private partnership tradition. The private sector, academia, and governmental agencies collaborate to foster an innovative and competitive healthcare industry in Sweden. Many years of concerted efforts have assisted the development of a strong industry, and many new and exciting product concepts have emerged. (Sweden is home to several groundbreaking innovations, such as the pacemaker, gamma knife, respirator, Xylocaine, and Losec, just to mention a few.) Due to the dynamic changes in the US healthcare climate, the US market currently presents interesting opportunities and challenges for Swedish companies within biotech, medical technology, pharmaceuticals, and health care services. Student consulting teams will be working with a Swedish company in the healthcare industry interested in US market entry or expansion. The final deliverables are a written report and an oral presentation to the client.

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